THE 1ST GUERRILLA MARKETING WORKSHOP

THE 1ST GUERRILLA MARKETING WORKSHOP Easy and Inexpensive Strategies for Making Big Profits from Your Business April 27 - 28, 2009 * 9am - 5pm * Dusit Thani Manila

Facilitated by Eric Villarama, the 1st and only Guerrilla Marketing Master Trainer in the Philippines, personally trained by the father of Guerrilla Marketing, Jay Levinson

We at Salt and Light Ventures, Inc. are excited to announce that we will launching our first Guerrilla Marketing Workshop, facilitated by Eric Villarama - the first Guerrilla Marketing license holder in the Philippines! Join us at the Dusit Thani Manila on April 27 and 28, 2009 and you will receive these 5 Guerrilla Marketing workshop benefits: 1. Learn the difference between Guerrilla marketing and Traditional marketing and why many companies nowadays apply Guerrilla marketing tactics during these challenging times. 2. Find out the 200 Guerrilla Marketing Weapons used to create your Marketing Plan and which weapons are absolutely free! 3. Discover how to communicate your brand with your brand promise. 4. Learn how a meme can help you create an effective marketing campaign. 5. Learn more about the 12 Personality Traits of successful Guerrilla Marketers. ... and much more! Because this is our premiere launch of the workshop, we will be giving a P2,000 discount off our regular rate when you sign up before April 3! Hurry and sign up now and save! We would like to hear from you! For more inquiries, call us at 8132732/03 or 9945895. See you there! Thanks and God bless, Ardy Roberto CEO - The 1st Guerrilla Marketing Workshop Salt and Light Ventures Inc. PS. Save P2,000! Sign up before April 3, 2009 and you will be eligible for our Early Bird Rate! Scroll down for more details about the workshop. You may fax or email your reservation form at 8132745 or slvguru@pldstdsl.net.

"Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson. He is living proof that his unconventional marketing ideas work." - Entrepreneur Magazine

WHAT IS GUERRILLA MARKETING ? Guerrilla Marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, Guerrilla Marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. The term was coined and defined by Jay Conrad Levinson in his 1984 book 'Guerrilla Marketing'. The term has since entered the popular vocabulary and marketing textbooks. In the midst of the current global economic crisis, Guerrilla Marketing is a MUST in the way you conduct your business and how you should market your product and/or service. How is Guerrilla Marketing different from traditional marketing? Old-fashioned Marketing.. Guerrilla Marketing.. Invests in money in the marketing process Invests in time, energy, imagination and knowledge Uses guesswork in marketing Uses the science of psychology, laws of human behavior Concentrates on traffic, responses, or gross sales Profits are the only yardstick by which you measure your marketing Being oriented to companies with limitless bank accounts Geared to small business Ignores customers once they've purchased Have a fervent devotion to customer follow-up Intimidates small business owners Removes the mystique from the entire marketing process, clarifies it Competes with other businesses Preaches the gospel of cooperation, urging you to help others and let them help you Tries to make sales Dedicated to making relationships, for long-term relationships are paramount in the 21st century ...learn about the rest in our 1st Guerrilla Marketing Workshop! These are 19 very critical differences and are probably the reasons that the concept of Guerrilla Marketing has filled a void in the world's economy explaining why the guerrilla books have been translated into 39 languages, sold over two million copies, are required reading in many MBA programs, are available in audiotape and videotape versions, as computer software, as a nationally-syndicated column, as an online report and are the most popular and widely-read marketing books in the world.

"A veritable plum pudding of marketing techniques and secrets." - LOS ANGELES TIMES

Your Guerrilla Marketing Master Trainer Eric Villarama is the first and only Guerrilla Marketing Master Trainer in the Philippines, receiving his license from Jay Conrad Levinson himself. He is also one of five licensed Buzan Mind Map Instructors in the Philippines, focusing Tony Buzan's innovative brain tool on marketing, branding and advertising teams. Eric is the former creative director for Singapore advertising agency Formul8 and San Francisco design firm Wang Hutner. He's worked closely and helped strengthen global brands Microsoft, Nokia, Standard Chartered Bank, Temasek Holdings, Discovery Channel and MasterCard, just to name a few. You can occasionally find Eric onstage doing his stand-up comedy act in the Metro Manila area. With his upbeat, humorous and nurturing style, Eric is known for his fun, interactive and simple approach to creatively empower each delegate he comes into contact with. Eric's personal goal is not only to equip them with the right content, material and mindset, but most importantly to bring out the best of each delegate. Eric is a father to his 4 year old son, Joshua Paul, and husband to actress and host Donita Rose. The Marketing Guru, Jay Conrad Levinson Jay Conrad Levinson is the author of the best selling marketing series in history, Guerrilla Marketing, and 28 other business books. His books appear in 37 languages and are required reading for MBA courses worldwide. Levinson is a former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising. He is now the Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses around the globe, and a marketing partner with Adobe and Apple Computer. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and on-line columns for Microsoft, Netscape and AOL. Jay Conrad Levinson is the author of the best selling marketing series in history, Guerrilla Marketing, and 28 other business books. His books appear in 37 languages and are required reading for MBA courses worldwide. Levinson is a former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising. He is now the Chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses around the globe, and a marketing partner with Adobe and Apple Computer. He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and on-line columns for Microsoft, Netscape and AOL.

"Slam Dunk! Without exception, every person who attended our guerrilla marketing seminar said it was well worth their time." - JULIE LOPRESTI, PACIFIC BELL

Workshop Overview 1. Learn about the 200 Guerrilla Marketing Weapons used to create your Marketing Plan to carry out your strategies. 2. Use mindmaps to easily memorize Guerrilla Marketing tactics 3. Learn to communicate your brand with your brand promise 4. Define your business goals 5. Create your 7-Sentence Guerrilla Marketing Plan 6. Learn the 17 Monumental Secrets of Guerrilla Marketing 7. Discover the value and usage of a meme in your campaign 8. Design your marketing campaign with Guerrilla Marketing weapons & tactics 9. Learn how to find fusion marketing partners 10. Learn about the 12 Personality Traits of successful Guerrilla Marketers 11. Find out how to succeed with a 10-Step Guerrilla Marketing attack Why should you attend? This guerrilla marketing course will explore the guerrilla marketing concepts that guarantee success and provide you with information that can make your marketing investment pay off handsomely while preventing you from wasting one cent of your precious marketing budget. You will learn step-by-step Guerrilla Marketing techniques through interactive and stimulating activities which can save you time, money and stress. Who should attend? Although Guerrilla Marketing was created to cater towards small business owners and entrepreneurs, delegates from large global companies such as Apple, HP, Philip Morris, McDonalds, Gatorade and Microsoft, just to name a few, have benefited tremendously from the teachings of Jay Conrad Levinson's Guerrilla Marketing techniques to build powerful brands. ~ Business owners who need to constantly think out-of-the-box and generate ideas and strategies to implement. ~ Leaders, managers, supervisors, directors, executives, from advertising, brand agencies, graphic design firms, and creative teams who give importance to finding solutions and staying ahead of the creative industry. ~ Trainers and HR professionals who are responsible for implementing innovation and creativity programs within their organizations. ~ Design, Marketing, and Advertising Students at the College/University level who would like to prepare ahead for the marketing, advertising, or brand industry.

Training Investment

The 1st Guerrilla Marketing Workshop

Easy and Inexpensive Strategies for Making Big Profits from Your Business

9am-5pm, April 27-28, 2009
Dusit Thani Manila